William Hill closes three well-known online casinos

William Hill closes three well-known online casinos

As the British gambling provider William Hill shared a few days ago, the industry giant wants to close three of his online casinos. Since November 29, 2021, the affected providers can not register new customers. But what online casinos is it and what is the reason for the sudden closure?

William Hill is one of the largest bookmakers in the United Kingdom and at the same time operators of various online gambling providers. Only in February of this year we reported on the use of regenerative energy as well as about women in leadership positions at William Hill.

As is known about 2 days ago, the British gambling gigant now wants to permanently close three of his well-known online casinos. Accordingly, it is a strategic decision which was decided following a brand evaluation of the company.

Which online casinos are closed?

Already several days ago William Hill shared his partner company by e-mail that the closure of three online casinos was decided. This should be:

  • William Hill Casino Club
  • Eurogrand
  • 21nova

As a new customer, the affected three online casinos have been no longer possible since 29 November 2021. By January 24, 2022, a kind of transitional or deadline will be carried out in which all registered players and players continue to use the game offering and can pay off their credit.

The closure of the three online casinos is surprising at least for some casino fans. After all, all three providers are very well-known gambling brands with a long-standing tradition. Thus, the online casinos 21nova and Eurogrand were founded in 2006. After around 15 years, the closure of the providers is now. The William Hill Casino Club was opened in 2009, so many twelve years in the online gambling market.

William Hill is a worldwide well-known lucky provider, which was founded in 1934 and accordingly has a long tradition. In 2021, the gambling giant employed around 12,000 employees and generated sales of more than 1.3 billion GBP. In addition to the online business, William Hill only operates more than 1,400 betting shops in the United Kingdom.

Why are three big online casinos disappear from the market?

How William Hill has communicated to his partner companies in the e-mail, this case is a strategic decision. The goal is to focus on the remaining brands William Hill and MR Green. Furthermore, William Hill promised that one will remain faithful to these core brands and no further streamlining of the offer plan. For the time being, the players for the time being the Brands Redet, Mama Mia Bingo, 11.lv and Bertil will receive.

MR Green is one of the most famous and sales-strongest online casinos in Europe. The company was founded in 2007 and was bought in 2019 by William Hill for 242 million GBP. In 2017, MR Green generated sales of more than 121 million euros. Originally founded MR Green was from the three Swedish entrepreneurs Henrik Bergquist, Mikael Pawlo and Fredrik Sidfalk.

Only recently, William Hill itself was taken over by the renowned online gambling provider 888 Holdings. This was due to an incredible price of $ 2.75 billion. One year earlier 888 Holdings get more influence on the US market.


The closure of the three well-known online casinos 21 Nova, EuroGrand and William Hill Casino Club comes as a surprise to many gambling fans. As William Hill announced, the decision was made to take this step in order to concentrate on its core brands. These are the provider William Hill and the popular Mr Green Casino. With the closure of the three gambling brands, a long era will come to an end. The now closed providers were launched in 2006 and 2009 and are accordingly known to many players. Of course, it will be interesting to see how the remaining core brands William Hill and Mr Green will develop in the future.

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